MARKET RESEARCH
PMA Brethour Research offers market research products and services that equip you with a greater understanding of the Ottawa new home and rental markets, their competitive landscape, trends, pricing, and more.
Reports built just for you
We deliver customized products and services for both new home and the rapidly growing rental markets.
Finger on the pulse of the market.
Our team of research analysts and managers attend openings and sweep sites on an ongoing basis, collecting market data and information.
PMA’s research and intelligence, combined with our deep understanding of the market, helps you to make astute, timely, and profitable business decisions.
Research products.
PMA has you covered with up-to-date new home market research products, available by paid subscription.
Greater Ottawa New Home Market Report
The most current, accurate, and reliable information available on Ottawa’s local housing market, this report provides an immediate view of Ottawa’s housing market every month, tracking sales by product type, market, sub-market, project and builder.
Price Comparison Report
Up-to-date pricing and cost-per-square foot for builder products in projects across the city.
Condo Market Report
A must-have report for builders and developers interested in Ottawa’s
Mid- & High-Rise Condominium market. This quarterly report includes
sales performance by market area, project and suite type, pricing
overview, inventory and much more.
New Openings
Project summaries and copies of marketing materials and prices for new openings across the city.
Bonus and Specification Report
A comprehensive neighborhood analysis of incentives and specifications for new home products.
Reports built just for you.
Market Study
Our market studies focus on gathering, analyzing and interpreting of information about a new home market, sub-market, community, site, or even a product to be offered for sale in that market. Market studies tailored to your needs can help guide the planning, development, product mix, floorplans and pricing of your new home projects.
Builder Quarterly Report
Your Quarterly Report provides an overview of resale and new home sales for the most recent quarter, including a customized analysis of your sales performance.
FEASIBILITY AND MARKET ASSESSMENTS
The objective of the feasibility assessment is to identify the nature and extent of the current competitive market environment thereby providing the necessary market intelligence for our clients to successfully launch a new development and/or anticipate and respond to changing market conditions.
MYSTERY SHOPS
A fast growing service which provides a builder/developer with a snap shot of what is really going on in the sales office. It’s intended to evaluate New Home sales representatives’ on site performance and identify areas of strength as well as weaknesses and provide training solution to improve sales performance.
MARKETING STRATEGY
The intent of the marketing strategy is to outline the direction required to create the most efficient and marketable development plan.
CURRENT COMPETITIVE ANALYSIS
Comprised of an examination of product, marketing and merchandising strategies target market identification, specification and price comparison.
RESALE MARKET ANALYSIS
To measure the competitive environment and ascertain the equity position of the potential client base.
COMPREHENSIVE ANALYSIS
Overview of floor plans and building design consultation. Identification of project amenities and merchandising review.