MARKET RESEARCH

PMA Brethour Research offers market research products and services that equip you with a greater understanding of the Ottawa new home market, its competitive landscape, trends, pricing, and more. 

Market Research

Finger on the pulse of the market.

Our team of research analysts and managers attend openings and sweep sites on an ongoing basis, collecting market data and information.

PMA’s research and intelligence, combined with our deep understanding of the market, helps you to make astute, timely, and profitable business decisions.


Research products.

Greater Ottawa New Home Market Report

Greater Ottawa New Home Market Report

The most current, accurate, and reliable information available on Ottawa’s local housing market, this report provides an immediate view of Ottawa’s housing market every month, tracking sales by product type, market, sub-market, project and builder.


Price Comparison Report

Price Comparison Report

Up-to-date pricing and cost-per-square foot for builder products in projects across the city.

PMA New Openings Report

New Openings

Project summaries and copies of marketing materials and prices for new openings across the city.


Bonus and Specification Report

Bonus and Specification Report

A comprehensive neighborhood analysis of incentives and specifications for new home products.


Reports built just for you.

Market Study

Our market studies focus on gathering, analyzing and interpreting of information about a new home market, sub-market, community, site, or even a product to be offered for sale in that market. Market studies tailored to your needs can help guide the planning, development, product mix, floorplans and pricing of your new home projects.

Builder Quarterly Report

Your Quarterly Report provides an overview of resale and new home sales for the most recent quarter, including a customized analysis of your sales performance.

FEASIBILITY AND MARKET ASSESSMENTS

The objective of the feasibility assessment is to identify the nature and extent of the current competitive market environment thereby providing the necessary market intelligence for our clients to successfully launch a new development and/or anticipate and respond to changing market conditions.

MYSTERY SHOPS

A fast growing service which provides a builder/developer with a snap shot of what is really going on in the sales office. It’s intended to evaluate New Home sales representatives’ on site performance and identify areas of strength as well as weaknesses and provide training solution to improve sales performance.

MARKETING STRATEGY

The intent of the marketing strategy is to outline the direction required to create the most efficient and marketable development plan.

CURRENT COMPETITIVE ANALYSIS

Comprised of an examination of product, marketing and merchandising strategies target market identification, specification and price comparison.

RESALE MARKET ANALYSIS

To measure the competitive environment and ascertain the equity position of the potential client base.

COMPREHENSIVE ANALYSIS

Overview of floor plans and building design consultation. Identification of project amenities and merchandising review.


Contact us for more information on any of PMA’s research products and services.

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